Performance marketing · Paid media
Yash Saxena
Paid Advertising Specialist
Yash Saxena is a paid advertising specialist with 7+ years of experience planning and optimizing campaigns for lead generation, sales, and audience growth across digital platforms.
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About Me
Experience & Expertise
Paid Ads specialist with 7+ years of hands-on experience managing high-performance campaigns across Meta (Facebook & Instagram), Google Ads, and Reddit. I focus on data-driven optimization, scalable strategies, and measurable ROI.
Where I spend most of my time scaling brands
Full-funnel mastery across major platforms
Global Experience
I've successfully managed campaigns for clients across diverse markets, bringing a global perspective to every project.
India
Asia-Pacific
Middle East
United States
Canada
Europe
Education & Certifications
• Bachelor of Technology / Engineering
• Master of Business Administration (MBA)
Meta Certified Digital Marketing Associate
Verified by Credly
Languages
• English (Fluent)
• Hindi (Fluent)
Industries served
Industry experience that travels across markets
I adapt paid advertising strategy, messaging, and audience targeting to the needs of different industries and business goals.
- Book publishing
- Education and international education
- Agricultural equipment
- Sports equipment and tournaments
- Real estate and housing
- Automobile dealerships
- FMCG, food products, and health supplements
- Ayurvedic supplements for health, hair, and skin
- Digital advertising agencies
- Consulting
- Business trade shows and events
- Finance, including forex trading and stock markets
- SaaS
- Ecommerce
- Fintech
A selection of industries I have served; experience is not limited to these sectors.
Campaign Scale & Expertise
Enterprise-level experience managing multi-million dollar campaigns
Lifetime Ad Spend
$48M
Successfully managed close to $48 million in advertising budgets across global campaigns
Peak Monthly Budget
$2M
Handled campaigns with monthly budgets up to $2 million, delivering consistent ROI at scale
Campaign Expertise Across All Objectives
Lead Generation
Capturing high-quality leads that convert
Brand Awareness
Building recognition and recall
Traffic
Driving qualified visitors to websites
App Install
Scaling mobile app user acquisition
Engagement
Fostering meaningful interactions
Messaging
Direct conversations with prospects
Performance
ROI-focused conversion campaigns
Full-Funnel
Awareness to conversion strategies
Advertising Platforms I Specialize In
Facebook Ads
Instagram Ads
Reddit Ads
YouTube Ads
Google Ads
Bing Ads
LinkedIn Ads
Telegram Ads
Taboola Ads
ChatGPT Ads
Selected Campaign Work
A look at real ad manager screenshots and campaign creatives from projects across multiple advertising platforms.
Meta Ads
Lead generation and website sales
Meta Ads
B2B lead generation creative
Google Ads
Lead generation and website sales
LinkedIn Ads
B2B lead generation
Reddit Ads
Insurance lead campaign
Reddit Ads
Insurance lead generation creative
Meta Ads
Lead Generation
Meta Ads
Sales Campaign
Telegram Ads
Channel Join Campaign
Google Ads
Lead Generation
LinkedIn Ads
Lead Generation
Taboola Ads
Campaign performance dashboard
Client Reviews & Testimonials
Client feedback on paid advertising projects, including Meta Ads, Reddit Ads, TikTok Ads, conversion tracking, and performance reporting.
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Paid Advertising FAQs
How much paid advertising experience does Yash Saxena have?
Yash Saxena has 7+ years of hands-on experience managing paid advertising campaigns.
Which advertising platforms does Yash work with?
Yash works with Facebook and Instagram Ads (Meta), Google Ads, Bing Ads, Reddit Ads, YouTube Ads, LinkedIn Ads, Telegram Ads, Taboola Ads, and ChatGPT Ads.
What campaign objectives does Yash manage?
Yash manages campaigns for lead generation, brand awareness, website traffic, app installs, engagement, messaging, sales, and full-funnel marketing.
Which industries has Yash Saxena served?
Yash Saxena has served businesses in book publishing, education and international education, agricultural equipment, sports equipment and tournaments, real estate and housing, automobile dealerships, FMCG and food products, health and Ayurvedic supplements, digital advertising, consulting, business trade shows and events, finance including forex trading and stock markets, SaaS, ecommerce, fintech, and other industries.
Campaign Case Studies & Performance Reporting
Explore real campaign screenshots and performance data from my past projects
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